Founder
Ruchita Singh
Rooted in the heritage of Lucknow and refined by 15 years of industry experience with brands like Gap and Abercrombie & Fitch, I am a textile designer and entrepreneur dedicated to contemporary luxury. In 2019, I founded my label to bridge the gap between traditional Indian craftsmanship and modern silhouettes. As a mother and artist, I believe creativity is a fluid, infectious force that shapes both my family life and my design philosophy, ensuring every piece is a journey in timeless aesthetic.
Colour your own story
I started AMAR KOSA because I believe colour changes how you feel.
Not in some abstract way - in the way you walk into a room, the way you carry your day, the way you show up for yourself.
Here's a glimpse into the love, sweat and colour that goes into making our products
Hand-dyeing
Every product we make starts as white premium vegan silk. Every piece is made by hand, by artisans I know by name. No two are alike. That's not a limitation - that's the point.
This is not just clothing. It is colour, craft, and quiet pride - worn.
Ikat
Magical weaves hand-woven thread by thread on the loom
Block printing
All patterns are block printed by our amazing artisans.
By hand, one block at a time.
