Say Hello To Our Founders

Meet Rahul and Ruchita- A fun and loving duo who have been successful survivors of a marriage of 18yrs.

Ruchita a Nift Delhi and Nirmala Niketan Mumbai alumni, started AMAR KOSA in 2019 with a vision to focus on creating a minimal and conscious wardrobe with quality and ethical clothing. Soon after during Covid Rahul jumped in too and the couple decided to walk this path together.

“I come from a small town near Lucknow. Having my childhood days totally soaked up and influenced by the rich art and culture of the heritage city, I think the city left a big impression on me. Chasing my dreams I did a course in textile designing from Mumbai and further pursued a course in fashion designing from NIFT, New Delhi.

After working for 15 yrs in the garment industry and having an experience with brands like Gap, American eagle, Abercrombie and Fitch, etc, I started my own label in 2019 with a desire to create trending silhouettes in the best of Indian fabrics, incorporating traditional Indian craft into a modern-day fashion brand.

I am a proud mother of two who loves to balance between my family, my art, and my craft. Taking inspiration from my surroundings, I like to express my passion for my work through my designs. Whether it’s creating my own collection or designing for a client I always find it very exciting and every new dress is a new experience.

I feel creativity is infectious, you can’t keep it confined to just one part of your life or personality, it just flows in one’s lifestyle. And I’m blessed to have a family around me who share the same thought as I do and have always supported me with my vision.”