About Us

AMAR KOSA is a Bangalore based sustainable Vegan fashion brand. We focus on environment-friendly clothing and accessories, with high ecological integrity. The word AMAR KOSA is derived from the ancient language of Sanskrit, which means ‘Eternal Collection’. As the meaning suggests, we work on timeless designs that do not grow out of style.

Our mission is to create awareness on sustainability in the world. We work with Natural and Sustainable fabrics. We aim to educate our customers on slow fashion and how slow fashion will benefit them in long run. Our brand AMAR KOSA stands for consuming less.

We are offering a solution of a unique designer wear, meaningful, and all-time wearable classic ensembles to a modern age woman, who is looking for stylish and well fitted dresses for her office, casual lunch or dinner outings, holidays, etc. She is looking for something which has an Indian touch, yet it has a modern appearance which matches her lifestyle and personality.

Our journey is about highlighting the importance of the 3 R’s- Reduce, Reuse and Recycle. We not only help our customers with recycling their old clothes, but also practice recycling in our day to day operations as well. Our brand believes in fair wages to it’s workers and weaver’s. Our staff is well paid and looked after by all means. At AMAR KOSA we work with artisans across India in developing sustainable fabrics, hence generating employment for the artisans as well as help in keeping the Indian art/craft alive which gives us the motivation to keep going forward at all the times. Furthermore, the fabric and dyes that we use are chemical free which helps in less water wastage thereby reducing the carbon footprint.

Vastly indulging in ethically sourced Natural Handloom fabrics like cotton, linen, hemp, flax, vegan silks, and even organic cotton, infused with Hand block printing, Shibori, Marbling or Tie & Dye. All these fabrics either come directly from the weavers from various parts of the country or we source it from the mills to help them re-use their access leftover fabrics.

Meet the Founders:

We are Rahul and Rucheeta - A fun and loving duo who have been successful survivors of a marriage of 18yrs.

While Rucheeta is the crazy dreamy creative mind behind AMAR KOSA, Rahul is a smooth operator- the balancing factor in her life.

Rucheeta a Nift Delhi and Nirmala Niketan Mumbai alumni, started AMAR KOSA in 2019 with a vision to focus on creating a minimal and conscious wardrobe with quality and ethical clothing. Soon after during Covid Rahul jumped in too and the couple decided to walk this path together.

Founder's Note:

“I come from a small town near Lucknow. Having my childhood days totally soaked up and influenced by the rich art and culture of the heritage city, I think the city left a big impression on me. Chasing my dreams I did a course in textile designing from Mumbai and further pursued a course in fashion designing from NIFT, New Delhi.

After working for 15 yrs in the garment industry and having an experience with brands like Gap, American eagle, Abercrombie and Fitch, etc, I started my own label in 2019 with a desire to create trending silhouettes in the best of Indian fabrics, incorporating traditional Indian craft into a modern-day fashion brand.

I am a proud mother of two who loves to balance between my family, my art, and my craft. Taking inspiration from my surroundings, I like to express my passion for my work through my designs. Whether it’s creating my own collection or designing for a client I always find it very exciting and every new dress is a new experience.

I feel creativity is infectious, you can’t keep it confined to just one part of your life or personality, it just flows in one’s lifestyle. And I’m blessed to have a family around me who share the same thought as I do and have always supported me with my vision.”