Our story so far

At Amar Kosa, a journey of ethical & mindful practices is what we strive for, while creating sustainable and uniquely crafted slow pieces for you to cherish by for a long time.

As our brand translates to ‘Eternal’ (Amar) ‘Collection’ (Kosa), we aim to bring timelessness with the various beautiful crafts and artisans we work with and let our textiles take the centre stage. The silhouettes follows afterwards, often designed as an expression of our creative journey and explorations. When we work with natural dyes for crafts such as Shibori & Marble hand-dyeing, we allow them to take their natural forms – sometimes even creating accidental beauty in the process.

About Us

AMAR KOSA is an award-winning PETA approved sustainable Vegan clothing and accessories fashion brand, with high ecological integrity. The word AMAR KOSA is derived from the ancient language of Sanskrit, which means ‘eternal collection’. As the meaning suggests, we work on timeless designs that do not grow out of style.

Our USP is that we mostly work on plain white fabric, often industry leftovers or excess produce and then convert them into unique products by incorporating various crafts- Shibori, Marble, Block printing, tie n dye. Our primary fabrics are cotton and vegan silk (plant-based fabric). We focus on environment-friendly products.

We focus on empowering women in rural areas and work with clusters of artisans all across India. This helps generate livelihood for them and they contribute to their family income. Hence giving better lifestyle and quality life to the rural sector, which further helps them to provide better education for their kids.

Our mission is to create awareness on sustainability. We work with Natural and sustainable fabrics. We aim to educate our customers on slow fashion and how slow fashion will benefit them in the long run. Our brand AMAR KOSA stands for consuming less.

Our vision is to focus on creating a minimal and conscious wardrobe with quality and ethical clothing. Our journey is about highlighting the importance of the 3 R’s- Reduce, reuse and recycle. We not only help our customers with recycling their old clothes, but also practice recycling in our day to day operations as well. Our brand believes in fair wages to it’s workers and weaver’s. Our staff is well paid and looked after by all means. At AMAR KOSA we work with artisans across India in developing sustainable fabrics, hence generating employment for the artisans as well as help in keeping the Indian art/craft alive which gives us the motivation to keep going forward at all the times. Furthermore, the fabric and dyes that we use are natural and chemical free which helps in less water wastage thereby reducing the carbon footprint.

We are offering a solution of a unique designer wear, meaningful, and all-time wearable classic ensembles to a modern age woman, who is looking for stylish and well fitted dresses for her office, casual lunch or dinner outings, holidays, etc. She is looking for something which has an Indian touch, yet it has a modern appearance which matches her lifestyle and personality.

Founders & The Team

We are Rahul and Ruchita - A fun and loving duo who have been successful survivors of a marriage of 18yrs.

While Rucheeta is the crazy dreamy creative mind behind AMAR KOSA, Rahul is a smooth operator- the balancing factor in her life.

Rucheeta a Nift Delhi and Nirmala Niketan Mumbai alumni, started AMAR KOSA in 2019 with a vision to focus on creating a minimal and conscious wardrobe with quality and ethical clothing. Soon after during Covid Rahul jumped in too and the couple decided to walk this path together.

Founder's Note

“I come from a small town near Lucknow. Having my childhood days totally soaked up and influenced by the rich art and culture of the heritage city, I think the city left a big impression on me. Chasing my dreams I did a course in textile designing from Mumbai and further pursued a course in fashion designing from NIFT, New Delhi.

After working for 15 yrs in the garment industry and having an experience with brands like Gap, American eagle, Abercrombie and Fitch, etc, I started my own label in 2019 with a desire to create trending silhouettes in the best of Indian fabrics, incorporating traditional Indian craft into a modern-day fashion brand.

I am a proud mother of two who loves to balance between my family, my art, and my craft. Taking inspiration from my surroundings, I like to express my passion for my work through my designs. Whether it’s creating my own collection or designing for a client I always find it very exciting and every new dress is a new experience.

I feel creativity is infectious, you can’t keep it confined to just one part of your life or personality, it just flows in one’s lifestyle. And I’m blessed to have a family around me who share the same thought as I do and have always supported me with my vision.”